INTRODUCTION
This course describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
This course describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
COURSE STRUCTURE
This course is divided in 4 sections with questions posed at the end to reflect on learning. After successful completion of the course, learners will be awarded a certificate of course completion.
LEARNING OUTCOMES
At the end of this course, learners would be familiar with the following:
At the end of this course, learners would be familiar with the following:
- Criteria for use in segmenting the market in accordance with the marketing plan.
- Select market segments to meet marketing objectives and choose and apply new segmentation criteria if required.
- Evaluate approaches to determining and describing the total market for a product or service.
- Use segment descriptors to describe the target market.
- Describe consumer attitudes to product or service being offered.
- Ensure profile meets organizational requirements.
Course Features
- DeliveryOnline
- ModeSelf-paced
- Duration12 – 16 hrs.
- TypeNon-accredited
- CertificateYes
- AssessmentsYes
- LanguageEnglish
- Price Why isn’t the price shown?
