INTRODUCTION
This course describes the skills and knowledge required by a retail or wholesale business to enhance customer sales and relationships through adoption of an online strategy.
This course describes the skills and knowledge required by a retail or wholesale business to enhance customer sales and relationships through adoption of an online strategy.
COURSE STRUCTURE
This course is divided in 6 sections with questions posed at the end to reflect on learning. After successful completion of the course, learners will be awarded a certificate of course completion.
LEARNING OUTCOMES
At the end of this course, learners would be familiar with the following:
At the end of this course, learners would be familiar with the following:
- Determining online sales strategy.
- Confirming performance indicators for online sales.
- Setting budget for online sales, establishing mechanism to collate information and report on online sales data.
- Establish impact of online sales strategy on market share.
- Determine means to acquire customers online.
- Establish revenue benefits of an online service strategy
- Determine means to use information and communication technologies to improve customer satisfaction
- Establish pricing rules for online products and services
- Ensure web presence attracts target customers
- Manage online relationships to retain customers
- Optimize loyalty of online customers
Course Features
- DeliveryOnline
- ModeSelf-paced
- Duration6 – 14 hrs.
- TypeNon-accredited
- CertificateYes
- AssessmentsYes
- LanguageEnglish
- Price Why isn’t the price shown?
