Advertising and Promoting

This course describes the skills and knowledge required to implement advertising and promotional activities to promote the sale of products and services provided to business customers.

Identifying Marketing Opportunities

This course describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analyzing market data, distinguishing the characteristics of possible markets and assessing…

Profiling the Market

This course describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

Promoting a Small Business

This course describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities.